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Voya Vacations

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Voya Vacations — luxury travel brand

An AI-native luxury travel concierge that plans the whole trip through conversation.

The thinking

Luxury travel sells an outcome — the feeling of a perfectly-handled trip — but the buying experience is usually the opposite: endless tabs, forms, and decision fatigue. Voya's bet is to make the planning feel as premium as the destination. You describe the trip you want, and an AI concierge composes it — places, stays, itinerary — in real time, like texting a very good travel agent who never sleeps.

How it's built

A conversational concierge on the Vercel AI SDK drives the experience, wrapped in a glass-morphism interface where motion does the selling. It's a full brand-through-to-product build on the Crystal design system — Firebase-backed, GSAP-choreographed, with a magnetic primary CTA. A marketing-grade front end that also does the core job.

Craft

  • Real-time conversational trip composition (Vercel AI SDK)
  • Glass-morphism design language, GSAP motion, magnetic CTA
  • Styleguide-driven component system on Crystal tokens
  • Full brand identity → production front end

Stack

Next.js · TypeScript · Vercel AI SDK · Firebase · GSAP · Tailwind · Crystal Design System

Role: Strategy, brand, and full build · Artasce Creative